Perhaps it should go without saying, but we’re going to spell it out anyway. Our goal is to generate media coverage, and the best way to do that is with tailored, proactive outreach. Our Public Relations team excels at landing major coverage when we get to be creative, speak one-on-one with media and find them a perfect angle for their audience. This is where our deep industry contacts and knowledge of trends, outlets, beats, timing and newsworthiness comes into play.
We believe in going social. We follow and engage with top influencers and bloggers to find that perfect fit for each client.
We realize the importance of understating and utilizing the variety of social media channels available and which outlet best suits our client.
We ensure that multiple partners are included in each media visit, and that coverage is consistently comprised of the proper mix of vertical and regional focuses. We work closely with our clients to craft itineraries that maximize time on the ground and showcase what the destination has to offer, while also providing the journalists free time to pursue tailored ideas and interviews with locals. In our experience, this approach generates outstanding coverage.
In-market media tours (a.k.a. desk-sides) are a staple with any destination PR program. To further drive coverage in key national markets, Through the coordination and execution of in-market media tours, our clients vital one-on-one interaction with top media professionals to maximize coverage opportunities, both long-lead and short-lead.
There is a vast amount of day-to-day work that happens behind-the-scenes of any successful public relations and social media program. This includes ongoing activities such as:
Our team’s deep roots in state tourism offices and CVBs ensure our understanding of the importance of communicating and building relationships with members and industry partners.